Category archive
Commentary, strategy, and opinionated takes on business messaging.
7 articles
Topical 10–30% of messages generate zero business value. Learn how treating deliverability as a business discipline, not a routing issue, reduces hidden costs, protects margin, and turns SMS into a high-ROI channel. An executive checklist and data from 200+ enterprise programs.
Topical SMS and RCS offer different strengths for business messaging. Compare universal reach and reliability of SMS with RCS rich media and 2-3x engagement. Learn when to use each, how to budget, and how SBMG and SwiftSurvey help you run both from one platform.
Topical SMS achieves a 98% open rate compared to push notifications at 4-20%. Discover why text messages reach customers in 3 minutes, work without apps or internet, and drive 7-45% response rates. Learn when to use SMS vs push notifications and how to orchestrate both for maximum engagement.
Topical Legitimate companies accidentally send texts that look like scams. Here's why it happens and how dedicated phone numbers build trust. Learn how businesses can avoid the trust paradox and ensure their messages are recognised as legitimate.
Topical Stop juggling landlines, shared shortcodes, and staff mobiles. A dedicated business number that handles both calls and SMS gives you control, consistency, and a brand asset that grows with your business. Here's why one number beats fragmented communication every time.
Topical Every IT leader knows the sinking feeling: a high-priority incident missed its SLA, and now you're explaining to stakeholders why a critical system was down for two hours. The root cause? Nine times out of ten, it wasn't the technology—it was the notification strategy.
Topical In today's dynamic business landscape, staying connected with key stakeholders, staff, and customers is essential for sustainable growth and success. Adopting a core survey tool to execute ongoing surveys through mobile phones offers a strategic advantage. This three-page summary explores the compelling reasons for businesses, particularly small enterprises, to embrace mobile phone-based survey tools, highlighting the limitations of traditional survey consulting methods.
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